A Track Record Built on Strong Relationships
$300M+
Capital Funded
$2M+
Loan Capacity
40+
Transactions Closed


Financing That Follows the Way You Grow
From acquisitions and development to refinancing and billboard-related real estate, Verde Outdoor Capital works with operators through the major decisions that shape and strengthen their businesses.
What Our Clients Say
Hear directly from billboard operators who have worked with Verde Outdoor Capital on acquisitions, development, refinancing and long-term growth.

“Verde Outdoor Capital listened to our needs and goals, and brought a wealth of knowledge and expertise to the table to help us achieve them. We were able to obtain the financing we needed for our construction project in Southern Illinois. They always provide fast, reliable and professional service.”
Kurt McLaughlin
D.O.T. Outdoor

“Rico and his team really understand my industry, so it’s very easy to work with them when I have a financing need. They have not only been instrumental, but vital to my company’s growth over the past two years. I look forward to working with VOC for many years to come.”
Bob Lambert
Great Outdoor Ads

"We’re grateful for the confidence [Verde Outdoor Capital] placed in us and for the way [they] continue to champion what we’re building. We truly couldn’t have asked for better partners."
Scott Krantz
WOW Media
Frequently Asked Questions
Learn more about how Verde Outdoor Capital approaches financing, underwriting and the lending process from first conversation through closing and beyond.
We can be flexible depending on the opportunity. Most loans start around $2 million, with the capacity to lend $50 million or more when the transaction supports it. We look at the full picture, including the assets, cash flow, collateral, equity and how the capital will be used.
Our financing can support acquisitions, refinancing, development, digital conversions, expansion and other growth needs. We also finance billboard-related real estate, including easements and other opportunities tied to long-term site control.
Pricing depends on the borrower and the transaction. Our loans currently average around WSJ Prime + 3%, although rates may be lower or higher depending on the credit, assets and structure of the deal. Our origination fee is typically around 2%.
Start by telling us what you’re working on and what you need. Because our team knows the billboard business, we can focus on the transaction instead of spending time learning the industry. From there, we review the financials, assets and structure and work directly with you through approval and closing.
We look at the full transaction, with a general preference for under 65% loan-to-value and debt-service coverage of about 1.25x or better. Terms are flexible by deal, with amortizations up to 25 years, and we typically do not require a third-party appraisal.
Yes. We look at the relationship beyond a single loan. As your business grows and new financing needs come up, you can return to a lender that already knows your business, your assets and how you operate, subject to underwriting and approval.
You work directly with decision-makers who understand the billboard business, which helps reduce layers and keep the process moving. VOC is built around flexible loan terms, quicker term sheets, clear communication and staying aligned on the closing timeline from start to finish.





